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KT&G releases ‘This Africa’ limited-edition

KT&G, Korea’s leading cigarette manufacturer, has released the latest limited edition “This Africa” decorated with animal prints, the company said Tuesday.

Named “Africa Wild,” the special packs are covered in trendy leopard and zebra prints and are on sale for just one month. 

Limited-edition
Limited-edition "Africa Wild" packs (KT&G)

The cigarettes themselves remain the same, coming in the existing Rula or Mola flavors with the same tar content of 5.0 mg. 

The company expects a positive response to the limited-edition packaging, adding that the This Africa line has been gaining popularity “in college towns” since its release. 

The This Africa line is created using tobacco leaves that have been smoke-dried in “traditional African style,” according to the manufacturer. Each pack is priced at 4,500 won.

By Won Ho-jung (hjwon@heraldcorp.com)
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