LIFE&STYLE

Seoul's Gangnam supports local enterprises for New York fashion expo

By KH디지털2
  • Published : Feb 22, 2016 - 15:15
  • Updated : Feb 22, 2016 - 15:15

The office of Seoul's Gangnam district said Monday it is supporting local enterprises at an international fashion expo in New York this week.

The Gangnam District Office said it is financially supporting six firms specializing in womenswear, including MAG&LOGAN and Sweet One Eighty, at the Fashion Coterie, which will run from Monday to Wednesday.

The enterprises have been selected based on their brand awareness, competitiveness, preparedness and stability, according to the district office.

The district office said it is spending some 85 million won in total to cover entry fees and other marketing expenses for the companies.  

The fashion exhibition, which will take place at the Javits Center in New York, is a large-scale expo that gathers some 1,800 companies and 37,000 buyers from across the world, the Gangnam district office said. 

After showcasing their products at the expo, the companies will discuss possible export opportunities with local buyers and take part in a seminar on entering the New York market, the district office said. 

The district office said it is planning to help some 90 other local companies take part in expos in and outside of South Korea this year. (Yonhap)