LIFE&STYLE

Hilfiger makes N.Y. Fashion Week splash with 'It' girl Gigi

By KH디지털2
  • Published : Feb 16, 2016 - 11:52
  • Updated : Feb 16, 2016 - 16:11
Tommy Hilfiger kicked off New York Fashion Week day five by sending model-of-the-moment Gigi Hadid down an ocean-liner themed catwalk.

Hilfiger, who has turned affordable but fashionable apparel into a global empire, is known for his flamboyant Fashion Week shows, which each season transport the Armory on Park Avenue into a spectacular set.

“Years back, in the ’20s, the ’30s, when the people would travel trans-Atlantic they would get dressed properly,” the 64-year-old design king told AFP ahead of the show, explaining his inspiration.

US designer Tommy Hilfiger greets the audience after presenting his creations during the Fall 2016 New York Fashion Week on Feb. 15. (AFP)

The models wearing his fall-winter 2016 collection strode the deck of the ocean liner, which pumped steam into the air through giant funnels against a night sky backdrop of glittering stars.

Hadid, who has collaborated with Hilfiger on a capsule collection to debut in September, opened the show dressed in a bias-cut, silk print dress, walked second in an embellished silk blouse with black retro briefs, and closed the show in a gold sequined sailor dress and tiara.

The daughter of real estate developer Mohamed Hadid and “Real Housewives of Beverly Hills” star Yolanda Foster, Gigi is currently dating singer-songwriter Zayn Malik and has more than 13 million followers on Instagram.

The supermodel and Los Angeles “It” girl, aged 20, and her millions of adoring fans are precisely the customers that marketing savvy Hilfiger is keen to snap up.

Hilfiger, dressed in a captain-style navy jacket, made a victory lap at the end of the show for which he created a special “InstaPit” for the Instagram creators transforming the way fashion is consumed.

French navy allusions featured prominently on captain-style jackets and coats, embellished with braiding, and there was a sprinkling of 1970s styles and shapes thrown in, such as high-waist bell-bottoms.

Hilfiger said the collection was made sexy with whimsical, fun print dresses and crepe de chine, which would be layered up in winter with a sweater or a jacket, or paired with a stunning black leather coat.

“We made it sexy by doing a lot of crepe de chine,” he told AFP.

“The socks we thought were appropriate for a young woman of today who wants to have some sort of a nostalgic look in her wardrobe,” he said.

“We just think it completes the look of the trans-Atlantic voyage.”

Trousers were finished with a lot of braiding and button detail, there were high-waist wide shorts and wide-legged jumpsuits, vintage swim pants and a modern motorcycle jacket was given a nautical feel.

In September, the label will allow customers to buy clothes straight from the catwalk, doing away with the customary six-month lag that Instagram has undercut by zapping images across the world in seconds.

Across town, Los Angeles luxury label Thomas Wylde, founded with British roots and a rock n roll culture, celebrated 10 years in the business with a second collection from creative director Jene Park.

The effervescent Park described it as her ultimate “Winter Wonderland” celebrating the brand‘s first decade, and a lifetime of love and passion “mixed with a little Disney Magic to make my dreams come true.”

The South Korea-born designer told AFP it reflected the “melting pot” of Venice, the upmarket beachfront neighborhood where the fashion house is based.

The dominant use of vermillion red -- including striking red fur -- represents bougainvillea which grows everywhere in Venice, she said.

“For me its celebrating,” Park told AFP. “You’re beautiful, you're confident, you’re a superhero, you're a woman, you wear it with confidence.”

Her copious use of fur and leather represented luxury, and street fashion was reflected by styling it “in a very easy, casual way and very rebellious which is Thomas Wylde DNA, but it’s very romantic.” (AFP)