The two organizations have been in cooperation to vitalize cultural content exporting companies, such as through providing financial support and setting up a guarantee system.

The business agreement will bring the two organizations closer, leading to joint support in content businesses and financial assistance.

Eximbank said it would support upcoming television series “The Herstory” as their first joint business support.

“‘The Herstory’ features hallyu star Lee Young-ae and has already been presold in China, Japan and Taiwan at the highest prices, so we expect the series to create much value as the next global hallyu content,” said a bank spokesperson. By Sang Youn-joo (sangyj@heraldcorp.com)