English-speaking people favor Seoul's previous catchphrase "Hi Seoul - Soul of Asia" over its new brand slogan and identity "I.SEOUL.U," according to a new poll.

The poll by SurveyMonkey, the world's largest online survey firm, showed that 66 percent of respondents said they like "Hi Seoul - Soul of Asia" while 12 percent said they prefer "I.SEOUL.U. - City of Me and You."

It said 63 percent felt "Hi Seoul - Soul of Asia" better represents Seoul while 11 percent said "I.SEOUL.U - City of Me and You" better represents the South Korean capital.

The poll also showed that 81 percent said "Hi Seoul - Soul of Asia" is more eye-catching than "I.SEOUL.U." while nine percent said "I.SEOUL.U." is more eye-catching.

The survey was conducted on 114 Americans, 111 British and 106 Australians earlier this month.

In October, Seoul selected "I.SEOUL.U" as a new brand slogan and identity through a public contest, replacing its previous catchphrase of "Hi Seoul" adopted in 2002. (Yonhap)