As an ideal partner advancing with its customers, LS Cable & System is preparing for a new growth phase by building up its competencies to innovate business models, develop eco-friendly products and solidify partnerships with its stakeholders.

The corporate ad, awarded by The Korea Herald, was designed to highlight the company’s contributions to enhancing the world’s power and communications infrastructures and its global status in its business sector.

In addition, the ad reflects LS’ mission to support the enhancement of the quality of life for human beings on the planet by narrowing down the gap in information and power between haves and have-nots.

To deliver the key message, the corporate ad lightens countries in the world where LS Cable & System exported its products with a clear advertising copy that “LS Cable & System lights up the world with power cables.”

Looking back at the corporate history, behind the success of the company is passion and challenges to the world. The company will prepare for the next half-century with the same spirit. As one of the world’s leading power cable suppliers, it will continue to explore the next generation of power-related businesses and to develop eco-friendly energy sources. 

By Jo In-mook, General manager of public relations team