Most Popular
-
1
Korea’s homegrown nanosatellite successfully launches into space
-
2
[Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'
![[Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/24/20240424050844_0.jpg&u=20240424200058)
-
3
Ador CEO denies allegations, accuses Hybe of mistreating NewJeans
-
4
Nicaragua shuts down Seoul embassy
-
5
Hybe's multilabel system tested amid conflict with Ador
![[Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/24/20240424050844_0.jpg&u=20240424200058)
-
6
Rocket engine expert, ex-NASA exec to lead Korea's new space agency
-
7
SNU profs to suspend treatment for one day
-
8
SK hynix pledges W20tr to ramp up DRAM production at home
-
9
Over-50s, men, single-person households take up majority of those filing for bankruptcy
-
10
Pianist Cho Seong-Jin named Berlin Philharmonic's artist-in-residence
영국 소재 자연주의 화장품 브랜드 더바디샵이 여태껏 세계적으로 독보적인 우위를 차지해왔던 바디케어 부문에 이어 자사의 스킨케어 사업을 한층 더 강화시킬 예정이다.
더바디샵코리아 오미경 상무는 코리아헤럴드와의 인터뷰에서 “더바디샵의 최근 비즈니스 전략은 스킨케어 부문 확대”라며 “훌륭한 스킨케어 제품 개발 및 알림을 통해 한국 화장품 시장 내 점유율을 한층 높여가겠다”고 말했다.
오 상무는 “현재 국내 화장품 시장 중 약 55%가 스킨케어 제품으로 이루어져 있는 반면 바디케어 부문은 6%를 차지하고 있다”며 “아직 더바디샵의 스킨케어 부문이 비교적 한정되어있는 만큼 앞으로 이 분야에서 큰 성장 가능성을 내다보고 있다”고 말했다.
글로벌 화장품 기업인 로레알 그룹에 속해있는 더바디샵은 앞으로 키엘, 랑콤, 비오템 등 유명한 해외 스킨케어 브랜드들을 보유한 로레알의 화장품 연구개발능력을 탑재한 스킨케어 제품 출시를 위해 힘을 쏟을 계획이다.
지난 10년간 한국 화장품 업계는 세계가 주목할만한 규모로 성장했다. 신한금융투자에 따르면 올해 국내 화장품 시장은 12.6조원의 시장규모를 형성할 것으로 예상된다. 지난해 국내 화장품 시장 규모인 11.8조원에 비해 약 7% 성장률을 기록할 예정이다.
글로벌 시장조사기업 데이터모니터에 따르면 현재 한국은 세계 상위 10개 화장품 시장에 포함된다. 또한 앞으로 더 많은 국내외 브랜드들이 우수한 혁신력과 기술력을 가진 한국 화장품 시장에 뛰어들 것으로 예측했다.
더바디샵코리아 오미경 상무는 코리아헤럴드와의 인터뷰에서 “더바디샵의 최근 비즈니스 전략은 스킨케어 부문 확대”라며 “훌륭한 스킨케어 제품 개발 및 알림을 통해 한국 화장품 시장 내 점유율을 한층 높여가겠다”고 말했다.
오 상무는 “현재 국내 화장품 시장 중 약 55%가 스킨케어 제품으로 이루어져 있는 반면 바디케어 부문은 6%를 차지하고 있다”며 “아직 더바디샵의 스킨케어 부문이 비교적 한정되어있는 만큼 앞으로 이 분야에서 큰 성장 가능성을 내다보고 있다”고 말했다.
글로벌 화장품 기업인 로레알 그룹에 속해있는 더바디샵은 앞으로 키엘, 랑콤, 비오템 등 유명한 해외 스킨케어 브랜드들을 보유한 로레알의 화장품 연구개발능력을 탑재한 스킨케어 제품 출시를 위해 힘을 쏟을 계획이다.
지난 10년간 한국 화장품 업계는 세계가 주목할만한 규모로 성장했다. 신한금융투자에 따르면 올해 국내 화장품 시장은 12.6조원의 시장규모를 형성할 것으로 예상된다. 지난해 국내 화장품 시장 규모인 11.8조원에 비해 약 7% 성장률을 기록할 예정이다.
글로벌 시장조사기업 데이터모니터에 따르면 현재 한국은 세계 상위 10개 화장품 시장에 포함된다. 또한 앞으로 더 많은 국내외 브랜드들이 우수한 혁신력과 기술력을 가진 한국 화장품 시장에 뛰어들 것으로 예측했다.
“한국 시장은 더바디샵의 주요 시장으로 꼽히기 때문에 더바디샵 본사에서 많은 신경을 기울이고 있는 곳”이라고 오 상무는 말했다. 때문에 한국은 “더바디샵 글로벌 매니지먼트팀이 바뀌면 반드시 방문해야 하는 곳”이라고 한다.
본사에서 높은 관심을 받고 있는 만큼 특별한 사업전략이 허용되기도 한다. 더바디샵은 회사 원칙상 광고를 전면 금지하고 있다. 하지만 한국은 워낙 치열한 경쟁이 이뤄지는 시장이고 광고의 영향력이 크기 때문에 한국에서만 유일하게 광고 마케팅을 진행하고 있다.
또한 자연에서 온 천연 원료만을 사용하고 공정무역을 지지하는 친환경 및 윤리추구 브랜드라는 더바디샵만의 강점을 앞세워 국내 소비자들을 공략할 예정이다.
더바디샵은 피부 생기 회복에 도움을 주는 ‘오일 오브 라이프’를 10월 1일 국내에서 공식 출시한다. 본 제품은 99.7% 천연 유래 성분으로 만들어 졌으면 피부에 즉각적인 수분을 공급한다. 특히 오일 추출 과정에서 열을 가하지 않는 냉압 공정 방식을 사용해 씨앗이 가진 영양소의 손실을 최소화한 점이 특징이다.
오 상무는 새로 출시되는 ‘오일 오브 라이프’가 ‘티트리오일’과 ‘드랍스오브유스’ 와 같은 본사의 대표 스킨케어 제품들의 인기를 이어나갈 수 있을 것이라고 내다보고 있다.
한편 더바디샵은 계속해서 더욱 더 다양해진 스킨케어 제품군을 선보일 예정이며 추후 메이크업 부문도 한층 더 강화시킬 예정이다.
코리아헤럴드 손지영 기자 (jys@heraldcorp.com)
<관련 영문 기사>
[Herald Interview] The Body Shop looks to bolster skin care lineup
U.K.-based natural cosmetics firm The Body Shop is looking to bolster its skin care product lineup, which is expected to help the body care-focused company expand its presence in South Korea’s highly developed cosmetics market.
“The Body Shop’s latest strategic focus is skin care, which has been seeing higher than expected sales, as shown through the popularity of our iconic products like the Tea Tree Oil and the Drops of Youth Essence,” said The Body Shop Korea general manager Oh Mi-kyung in an interview with The Korea Herald.
“By actively developing and promoting high-quality skin care products, The Body Shop Korea is looking to increase its total market share in the country, of which the skin care sector takes up roughly 55 percent compared to just 6 percent held by body care products,” she said.
As its name suggests, The Body Shop — a part of global cosmetics giant L’Oreal Group — has traditionally been a strong player in the body care sector while holding a comparatively low presence in the skin care section.
“Around 65 percent of The Body Shop Korea’s total sales come from body care products whereas skin care products account for around 25 percent," Oh said. “This also means that we have a lot of room and potential to introduce excellent skin care products, developed with L’Oreal’s leading cosmetics technology, to Korean consumers.”
The Body Shop considers Korea as one of the “company’s most important international markets,” alongside other well-known foreign beauty brands closely watching Korea’s fast-changing beauty industry, according to The Body Shop Korea executive.
As of 2014, the Korean cosmetics market was valued at an estimated 11.8 trillion won ($9.91 billion) and is expected to grow by more than 7 percent to reach roughly 12.6 trillion won this year, according to a 2015 report by Shinhan Investment Corp.
Standing among the top 10 cosmetics markets in the world, Korea is expected to further attract new players in the years to come given its reputation for developing innovative, high-tech beauty products, according to international market analyst Datamonitor.
“As Korea’s cosmetics industry has significantly grown in size, it has become both an important and difficult market for our global operations,” Oh said.
For one, The Body Shop Korea is the firm’s only country branch allowed to use advertisements for product promotion. Although The Body Shop, in line with its corporate values, prohibits the use of advertisements across its global operations, it made an exception for Korea, a primarily ad-driven market.
The U.K. natural cosmetics company is also expecting to win over Korean consumers with “high-quality products made with all-natural ingredients, hand-picked and processed under fair trade standards,” Oh said.
As part of its recent push to better promote and enlarge its current skin care lineup, The Body Shop is preparing to launch the Oils of Life, an intensely revitalizing facial oil, in Korea on Oct. 1.
The company expects the new facial oil to become one of The Body Shop’s best-selling skin care products along with its iconic antiblemish solution Tea Tree Oil and the Drops of Youth Concentrate, an antiaging serum introduced in 2012.
“The Body Shop will continue its product innovation in the years to come, introducing an expanded skincare and makeup product lineup to our customers in the future,” Oh said.
By Sohn Ji-young (jys@heraldcorp.com)
[Herald Interview] The Body Shop looks to bolster skin care lineup
U.K.-based natural cosmetics firm The Body Shop is looking to bolster its skin care product lineup, which is expected to help the body care-focused company expand its presence in South Korea’s highly developed cosmetics market.
“The Body Shop’s latest strategic focus is skin care, which has been seeing higher than expected sales, as shown through the popularity of our iconic products like the Tea Tree Oil and the Drops of Youth Essence,” said The Body Shop Korea general manager Oh Mi-kyung in an interview with The Korea Herald.
“By actively developing and promoting high-quality skin care products, The Body Shop Korea is looking to increase its total market share in the country, of which the skin care sector takes up roughly 55 percent compared to just 6 percent held by body care products,” she said.
As its name suggests, The Body Shop — a part of global cosmetics giant L’Oreal Group — has traditionally been a strong player in the body care sector while holding a comparatively low presence in the skin care section.
“Around 65 percent of The Body Shop Korea’s total sales come from body care products whereas skin care products account for around 25 percent," Oh said. “This also means that we have a lot of room and potential to introduce excellent skin care products, developed with L’Oreal’s leading cosmetics technology, to Korean consumers.”
The Body Shop considers Korea as one of the “company’s most important international markets,” alongside other well-known foreign beauty brands closely watching Korea’s fast-changing beauty industry, according to The Body Shop Korea executive.
As of 2014, the Korean cosmetics market was valued at an estimated 11.8 trillion won ($9.91 billion) and is expected to grow by more than 7 percent to reach roughly 12.6 trillion won this year, according to a 2015 report by Shinhan Investment Corp.
Standing among the top 10 cosmetics markets in the world, Korea is expected to further attract new players in the years to come given its reputation for developing innovative, high-tech beauty products, according to international market analyst Datamonitor.
“As Korea’s cosmetics industry has significantly grown in size, it has become both an important and difficult market for our global operations,” Oh said.
For one, The Body Shop Korea is the firm’s only country branch allowed to use advertisements for product promotion. Although The Body Shop, in line with its corporate values, prohibits the use of advertisements across its global operations, it made an exception for Korea, a primarily ad-driven market.
The U.K. natural cosmetics company is also expecting to win over Korean consumers with “high-quality products made with all-natural ingredients, hand-picked and processed under fair trade standards,” Oh said.
As part of its recent push to better promote and enlarge its current skin care lineup, The Body Shop is preparing to launch the Oils of Life, an intensely revitalizing facial oil, in Korea on Oct. 1.
The company expects the new facial oil to become one of The Body Shop’s best-selling skin care products along with its iconic antiblemish solution Tea Tree Oil and the Drops of Youth Concentrate, an antiaging serum introduced in 2012.
“The Body Shop will continue its product innovation in the years to come, introducing an expanded skincare and makeup product lineup to our customers in the future,” Oh said.
By Sohn Ji-young (jys@heraldcorp.com)
![[KH Explains] Korean shipbuilding stocks rally: Real growth or bubble?](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/04/25/20240425050656_0.jpg&u=)
