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Mr. Pizza Korea Group on Wednesday said it has acquired 80 percent of cosmetics maker Hangang InterTrade for 22.8 billion won in order to seek business opportunities in the burgeoning cosmetics industry.
Hangang InterTrade imports foreign brands Kiss Me, CANMAKE, Rose of Versailles, Green Land, and produces make-up brand Elizabeth through licensing. It also sells K-Palette. The company has marked 16.6 billion won in sales in the first half.
The pizzeria operator said it will seek joint marketing with the beauty brand in China and Southeast Asia, where Mr. Pizza restaurants are already quite popular.
By Bae Ji-sook (baejisook@heraldcorp.com)
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