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Burberry sells cosmetics via Kakao

 


British fashion brand Burberry has joined forces with Korea’s leading IT platform company Kakao to introduce its latest 2016 Spring-Summer Ready-to-Wear collection.

The users will be also able to participate in various promotions through KakaoTalk, watch the latest fashion show through Kakao TV and even purchase cosmetics goods featured at the show (and send it to a friend) through the KakaoTalk gift service.

Burberry has previously collaborated with Apple Music, Naver LINE and Snapchat.

By Bae Ji-sook (baejisook@heraldcorp.com)

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