The Korean branch of Philips, a global leading company in health and well-being sectors, said Wednesday it has launched an integrated brand campaign under the slogan of ‘‘innovation and you” in an effort to strengthen its refreshed brand identity and brand positioning here.

As a highlight of the campaign, aimed at raising public awareness of Philips’ new mission to improve people’s lives through meaningful innovation, the company has started an online platform (www.philips.com/innovationandyou) that features a wide range of stories on its latest innovations and showcases real-life stories from around the world.

“For nearly 40 years, Philips Korea has been committed to improving the quality of life for Koreans. This campaign is a key opportunity for us to continue our contributions to Korean society in achieving a healthier and more advanced quality of life with Philips’ health care solutions,”  Philips Korea CEO Dominique Oh said.

Supported by digital, social and PR activities, the brand campaign will consist of rich video contents, articles and interactive visualization that showcase what Philips’ solutions mean for target audiences in the most meaningful moments of care and how it has enriched their world by being better connected, the company said in a press release.

(jyseo@heraldcorp.com)