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Energy developer Suncore said Wednesday that the company would import 500 units of premium Tesla electric vehicles in the near future.
Tesla Motors, led by Elon Musk, has been coveted among Korean motorists and gadget geeks but remained coy for years about its possible advancement into the market here. Suncore will likely start by importing the prestigious sports utility vehicle and expand its lineup.
“There is not much that I can say about the deal at the moment, but I am pretty sure that we will be able to secure about 500 units of the Tesla X and the Tesla S,” said Choi Kyu-sun, chairman and CEO of Suncore, in an interview with The Korea Herald.
Because Tesla has a strict policy of direct operation, Suncore’s role will be limited to a sales representative ― commonly referred to as a dealer here.
Choi stressed that the bigger picture lies in the fact that Tesla is the world-leading green energy development company and that the import will be the first of many possible collaborations to come.
Together with Tesla, SolarCity and the U.S. design powerhouse IDEO, Suncore is set to embark on a smart-grid project in Korea, creating a village of 500-1,000 households that run entirely on solar energy.
SolarCity is an energy service provider also chaired by Musk, which in April incorporated new Tesla battery technology to create its turnkey residential solar battery backup system. It boasts over 60 percent reduced costs from previous products, the company said.
The exact location of the futuristic village cannot be unveiled yet, but Choi is sure that the smart grid will take the market by storm.
“Currently, IDEO is working on designing the master plan for the carbon-free village. All cars will be running on electricity and every household will be equipped with the energy storage system. The most exciting thing is that all energy will be generated by solar power,” Choi said.
For a start, Suncore is planning to import electric buses as early as August from China. “The e-buses in the market are not as attractive as a futuristic vehicle should be. The one I am adopting will be eye-catching in both function and design. This will not only make the necessity of green cars appealing, but also become a tourist attraction,” he said.
By Bae Ji-sook (baejisook@heraldcorp.com)
Tesla Motors, led by Elon Musk, has been coveted among Korean motorists and gadget geeks but remained coy for years about its possible advancement into the market here. Suncore will likely start by importing the prestigious sports utility vehicle and expand its lineup.
“There is not much that I can say about the deal at the moment, but I am pretty sure that we will be able to secure about 500 units of the Tesla X and the Tesla S,” said Choi Kyu-sun, chairman and CEO of Suncore, in an interview with The Korea Herald.
Because Tesla has a strict policy of direct operation, Suncore’s role will be limited to a sales representative ― commonly referred to as a dealer here.
Choi stressed that the bigger picture lies in the fact that Tesla is the world-leading green energy development company and that the import will be the first of many possible collaborations to come.
Together with Tesla, SolarCity and the U.S. design powerhouse IDEO, Suncore is set to embark on a smart-grid project in Korea, creating a village of 500-1,000 households that run entirely on solar energy.
SolarCity is an energy service provider also chaired by Musk, which in April incorporated new Tesla battery technology to create its turnkey residential solar battery backup system. It boasts over 60 percent reduced costs from previous products, the company said.
The exact location of the futuristic village cannot be unveiled yet, but Choi is sure that the smart grid will take the market by storm.
“Currently, IDEO is working on designing the master plan for the carbon-free village. All cars will be running on electricity and every household will be equipped with the energy storage system. The most exciting thing is that all energy will be generated by solar power,” Choi said.
For a start, Suncore is planning to import electric buses as early as August from China. “The e-buses in the market are not as attractive as a futuristic vehicle should be. The one I am adopting will be eye-catching in both function and design. This will not only make the necessity of green cars appealing, but also become a tourist attraction,” he said.
By Bae Ji-sook (baejisook@heraldcorp.com)
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Articles by Korea Herald
