The festival, co-organized by Herald Corp., publisher of The Korea Herald, and shopping mall Hi Brand, offers young designers a chance to market their creations directly to customers, while inviting visitors to participate in open do-it-yourself making sessions.
Various eye-catching products will be up for sale on the first floor of the Hi Brand mall and on the outdoor plaza from 10:30 a.m. to 8 p.m. The items will include home decor items, kitchenware, toys, fashion accessories and pet accessories.
|A floor mat by HuePlane (left) and stuffed toys by Douxreve (Hi Design Festival)|
During the festival, visitors can participate in DIY classes where they can make their own design products such as lamps, Russian Matryoshka dolls and key rings.
The festival also offers a surprise lucky bag at 10,000 won ($9) which includes randomly selected design products. The lucky bags will be available for purchase from 2 p.m. on Saturday.
The festival is sponsored by Shinsegae, Hyundai MOBIS, CJ and KB Card.
By Lee Woo-young (firstname.lastname@example.org)