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EBay to support smaller firms

EBay Korea, the operator of Korea’s largest online shopping site Gmarket and, signed a deal with the Small & Medium Business Corporation to support domestic small and medium-sized company’s online cross-border trade last week.

The pact will help vendors receive eBay For Business, a seven-month training and education program on cross-border commerce and marketing via the eBay platform. Launched in May, the program covers the areas of product sourcing, registration, logistics, delivery and customer service, with an eBay Korea consultant visiting the trainee for mentoring on a one-to-one basis. 

EBay Korea’s star sellers pose with their awards. eBay Korea
EBay Korea’s star sellers pose with their awards. eBay Korea

“The eFB program aims at reinforcing the company’s export support and training programs. We will put all efforts into nurturing global sellers through it,” said Song Seung-hwan, head of eBay Korea’s cross-border trade department.

Another powerful support platform is Gmarket’s global shops. The Korea’s largest e-commerce website has operated the English and Chinese websites since 2006 and 2013, respectively. Gaining traction globally, particularly among the Chinese consumers, Gmarket’s global shops are popular destinations for Korean sellers who seek to expand their buyers internationally. 
Since its launch in 2011, the support training has encouraged burgeoning vendors to compete in reaching out to more people in need of fresh and affordable items from Korea.

More information about the program can been seen at

By Bae Ji-sook