The Korea Herald

피터빈트

LG to donate TVs for disabled people

Tech giant vows to take social responsibility

By Kim Young-won

Published : May 26, 2015 - 20:41

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South Korean tech giant LG Electronics said Tuesday it would donate television sets for vision and hearing impaired people.

The tech giant will provide 12,200 TVs for the disabled in the nation, which is in line with a donation campaign led by the Korea Communications Agency, a state-funded research institute for broadcasting and communications.

The agency conducts the campaign to distribute TVs to narrow the information gap between the disabled and nondisabled.

LG will start delivering 24-inch TVs from this month through November to those in need.

Local governments will select the recipients.

An LG official explained the company has been picked as a donor thanks to the firm’s superiority in rolling out user-friendly products with convenient features.

The units can be connected to either set-top boxes or desktops, allowing users to watch television or to utilize Internet services including online banking and shopping.

Subtitle layers which often appear on the bottom of a TV screen, can be adjusted to be semitransparent or to flash in order to improve viewing experience for the disabled, according to the company.

The LG monitor embedded with text-to-speech function tell users about TV programs, and the remote control with braille helps them find command buttons at ease.

“LG has won the trust of customers for the past years and will continue with its social responsibility activities,” Huh Jae-chul, marketing director at the tech giant said.

By Kim Young-won (wone0102@heraldcorp.com)