LF Corp. on Wednesday launched its travel-themed compilation brand store Raum Voyage and opened a flagship store on Rodeo Drive in Apgujeong-dong, southern Seoul.
The Raum Voyage flagship store boasts an interior reminiscent of airport and train station terminals and seeks to provide a range of exotic products that bring joy in traveling to customers.
The Raum Voyage flagship store in Apgujeong-dong, Seoul. (LF Corp.)
Raum Voyage said that they target people in their 20s and 30s, and displayed brand products hailing from countries such as France, Italy, Denmark, Belgium, Switzerland and Britain. The travel-themed store plans to provide a unique sensual shopping experience, the company said.
Several in-store brands include Dot-Drops Paris, a French suitcase brand known for its polka-dot designs, and Crash Baggage, an Italian luggage with a distinct dented design.
There is also Belgian backpack brand “Hedgren” and Danish bag brand Interzoo, whose bags feature a nature-themed palette.
The company said they will also continuously find trend-setting brands to bring into the store each season.
An LF spokesperson said consumer demand has been increasing on a travel-themed shop as more people have become interested in traveling, as well as an increased desire to consume personalized items.
The prices of the brand’s in-store items are set at a reasonable range between 100,000 won to 500,000 won ($92-$460).
By Sang Youn-joo (firstname.lastname@example.org