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LF launches Raum Voyage travel brand

LF Corp. on Wednesday launched its travel-themed compilation brand store Raum Voyage and opened a flagship store on Rodeo Drive in Apgujeong-dong, southern Seoul.

The Raum Voyage flagship store boasts an interior reminiscent of airport and train station terminals and seeks to provide a range of exotic products that bring joy in traveling to customers.

The Raum Voyage flagship store in Apgujeong-dong, Seoul. (LF Corp.)
The Raum Voyage flagship store in Apgujeong-dong, Seoul. (LF Corp.)

Raum Voyage said that they target people in their 20s and 30s, and displayed brand products hailing from countries such as France, Italy, Denmark, Belgium, Switzerland and Britain. The travel-themed store plans to provide a unique sensual shopping experience, the company said.

Several in-store brands include Dot-Drops Paris, a French suitcase brand known for its polka-dot designs, and Crash Baggage, an Italian luggage with a distinct dented design.

There is also Belgian backpack brand “Hedgren” and Danish bag brand Interzoo, whose bags feature a nature-themed palette.

The company said they will also continuously find trend-setting brands to bring into the store each season.

An LF spokesperson said consumer demand has been increasing on a travel-themed shop as more people have become interested in traveling, as well as an increased desire to consume personalized items.

The prices of the brand’s in-store items are set at a reasonable range between 100,000 won to 500,000 won ($92-$460).

By Sang Youn-joo (sangyj@heraldcorp.com)
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