Song Sung-gak, 56, will succeed Hong Sang-pyo, whose three-year term is ending. Song will lead the Naju, South Jeolla Province-based agency until December 2017 as its third president.
A former executive of Cheil WorldWide Inc., the advertising arm of Samsung Group, the incoming chief has expertise in visual design and advertising. Since 2008, he has been running a TV ad agency, Mercury Post, in Seoul.
The ministry said in a statement that it expects Song to lead the state-run KCCA into a new era and contribute to the development of local creative content industries, drawing from his “vast experience in film, TV dramas and advertising.”
By Lee Sun-young (firstname.lastname@example.org)