Industry Awards / Passenger Car
Renault Samsung Motors


Renault Samsung Motors is honored to win the prestigious Korea Herald Advertising Awards this year with our New SM7 Nova ad campaign.

Launched in 2004, the SM7 is the carmaker’s flagship sedan that reflects our devotion to top quality and values.

The latest SM7 Nova ― its name coming from the Latin word for “emerging star” ― aims to become a new emerging star in the premium sedan market.

With the new car launched on Sept. 2, Renault Samsung will seek a leap to become the No. 3 player in the domestic market by 2016.

The SM7 Nova’s target customers are opinion leaders seeking a large premium sedan with an engine capacity of 2,500 to 3,500 cc. And its ad campaign will help create our brand image overall.

Our brand slogan, “Good is Not Enough,” is based on our corporate philosophy that we will not stay within our comfort zone and always seek to create a better product.

The campaign slogan for the SM7 Nova, “Better & Different,” is aimed at showing our commitment to better and different values that differentiate our product in the crowded market. Renault Samsung also will continue to ramp up efforts to create better and different values for customers. We ask for your support to create a new driving culture here.

By Joo Soo-yeon, Chief of marketing operation