Corporate PR Awards/Silver Prize
KB Financial Group


I would like to begin with a word of gratitude for having received The Korea Herald Advertising Awards 2014.

KB Financial Group is the nation’s leading financial company with over 30 million clients at its banking, credit card, securities, insurance, capital and savings divisions.

For the past many years, the company has continued to see its productivity and efficiency improve, largely because the management has been faithful to the basics.

As a result, KB’s net profit in the first half of this year saw the biggest rise among all local financial groups.

This year, KB Financial has some additional good news as we were presented with the industry’s grand prize for management sustainability. Furthermore, we were ranked the nation’s No.1 in terms of brand popularity for the fourth consecutive year.

KB Financial Group’s commercial, which stars Kim Yu-na, a former South Korean figure skater, therefore reflects the company’s strong willingness to provide only the top quality services for our customers.

We will continue in our efforts to reach out to our clients and to avidly pursue CSR activities to serve as a decent member of our society.

By Moon Ik-hwan, General manager of communication