Marketing Awards/Gold Prize
COWAY


I would like to express my sincere gratitude for being selected as one of the winners of The Korea Herald Advertising Awards 2014.

Operating under the new name of Coway Co. that the company adopted last year, we are now taking the steps to make a second leap.

As the No. 1 enterprise in terms of customer satisfaction and market share in our field, we have endeavored to communicate with our customers through messages that we hope will bring fruitful changes to our society.

One example was our “Have the Children Drink Clean Water” campaign launched in 2013. It mainly targeted teenagers to help them replace the habit of drinking beverages with water ― at least eight glasses of clean, purified water a day.

This year, we have taken a step further with the “Water Comma Project” that targets children who must have access to clean drinking water on a daily basis. Under this campaign, we educated children on building healthy, water-drinking habits and helped them realize that drinking water can be a fun activity.

With more than 80 percent children in the country found to be lacking in the recommended daily intake of water, we visited kindergartens and day care centers to help educate them on the importance of drinking water at least twice a day. The campaign was launched only a couple of months ago, but already, children are becoming more familiar with drinking water.

We now recommend everyone to join in to share the joy of living a healthy lifestyle by drinking eight glasses of clean water each day.

Coway will do its best to build healthy and lasting habits for happier lives.

By Yoon Hyun-jung, Chief marketing officer