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Kim Yuna effect in music world

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Published : 2014-07-03 20:50
Updated : 2014-07-03 20:50

Kim Yuna poses with her Platinum-selling records to be hung on the wall of Universal Music Korea’s Hall of Fame. (Universal Music)
It looks like Queen Kim Yuna can sell just about everything in Korea.

The iconic athlete who ended her trailblazing figure skating career earlier this year models for virtually all sorts of products ― from beer to detergents and air conditioners, to fueling stations for LPG-powered cars.

Her mighty marketing power doesn’t stop there. Even Yuna’s music is a hit, too.

According to Universal Music, a top classical music label, the combined sales of its four Yuna-themed albums surpassed 100,000, a feat that only a few very successful classical music artists were able to achieve.

The albums, released between 2008 and 2014, are basically compilations of background music used for her skating programs, plus some of her personal favorites.

“The Fairy on the Ice,” the first album in the series released in 2008, was a Platinum hit, selling over 50,000 copies within a month of its release.

Music featured on the four albums cover key moments in Kim’s trailblazing career: Stephen Sondheim’s “Send in the Clowns,” Astor Piazolla’s “Ados Nonino” from her silver medal-winning performance in the 2014 Winter Olympics in Sochi, Russia, and George Gershwin’s Piano Concerto in F Major and “Bond On Bond,” a medley from the James Bond film series, from her gold-winning performance in the 2010 Winter Olympics in Vancouver.

By Lee Sun-young (milaya@heraldcorp.com)

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