[Best Brand] Somerset boasts luxury, location

By Korea Herald
  • Published : Jun 25, 2014 - 21:04
  • Updated : Jun 25, 2014 - 21:04
View of the rooftop swimming pool at the Somerset Palace Seoul hotel in Gwanghwamun, central Seoul
Serviced residence (International Luxury Premier)
- Somerset Palace Seoul

Looking for more than just a standard hotel, but also an establishment that offers the comforts of home? Then the premier apartment suites of Somerset Palace Seoul may be just the answer.

The hotel is managed by The Ascott Limited, a Singapore-based company that has grown to become the world’s largest internationally serviced residence owner and operator.

The Somerset Palace Seoul, featuring some of the city’s most upscale and modern apartment hotel suites, is located right across from the picturesque Gyeongbokgung Palace ― Seoul’s largest royal palace. Boasting one of the best locations in the city, right in the heart of Seoul’s diplomatic, business and financial districts, the Somerset is within walking distance of popular tourist hotspots such as Insa-dong, Bukchon Hanok Village and the Jongno area. The location also provides easy access to three different subways lines with its proximity to Anguk, Jonggak and Gwanghwamun stations.

However, the Somerset Palace Seoul has more to offer than just its premiere location. Whether one is visiting Seoul alone or with the entire family, the Somerset has solo and family-friendly apartments ranging in size from studio and one-bedroom, to two-bedroom and penthouse suites. All rooms are equipped with state-of-the-art communications and entertainment options as well as a fully stocked kitchen.

For guests looking to get some business done during their stay, each residence is wired for high-speed broadband connectivity and includes a home office with a desk.

For entertainment options beyond the rooms, the Somerset Palace Seoul also has a fitness center, billiards room, sauna, residential lounge and children’s playroom. Guests hoping to find some time for tranquility and relaxation within the complex can take a dip in the large outdoor pool or even take a stroll around the property’s rooftop garden filled with a variety of fruit trees, flowers and other plant life.

The Ascott Limited has more than 23,000 residential units in key cities all across the Asia-Pacific, Europe and the Gulf regions, as well as more than 10,000 units currently under development.

The company currently operates three brands ― the Ascott, Citadines and Somerset, spanning 83 cities across 23 countries.

The Ascott, a subsidiary of CapitaLand Limited, became a pioneer in the field of luxury residential suites after opening the Asia-Pacific’s first world-class serviced residential complex The Ascott Singapore in 1984. In 2006, it established the world’s first Pan-Asian serviced residence real estate investment trust, Ascott Residence Trust.

To commemorate its 30th anniversary, the Ascott is offering customers special promotions for stays throughout the year until Dec. 31. Ascott’s online members can enjoy at least 30 percent off a number of the establishment’s “Best Flexible Rates” in more than 30 cities.

Nonmembers can register for a complimentary Ascott online membership at

In-house guests who refer their friends or business associates to stay at any of Ascott’s serviced residences (for a minimum of 30 nights) will be rewarded with cash vouchers redeemable for complimentary stays at any Ascott residence worldwide.

Corporate clients who are members of Ascott’s rewards program, The Link Club, can also receive a 30 percent discount off redemption points until Sept. 30.

For more information on Ascott’s 30th anniversary promotions, visit