[Best Brand] Yuhan-Kimberly eyes market with Huggies

By Korea Herald
  • Published : Jun 25, 2014 - 20:57
  • Updated : Jun 25, 2014 - 20:57
An image of Yuhan-Kimberly’s Huggies Baby Wet Wipes
Babies & kids skin care -  Yuhan-Kimberly

Yuhan-Kimberly, one of the leading life innovation companies in Korea, is out to conquer the world with its Huggies Baby Wet Wipes.

The company set up facilities to start manufacturing coform ― a patented Kimberly-Clark material with a pillow-like consistency ― in June 2013 and has been churning out quality baby wipes ever since.

Coform, the chief material for Huggies wipes, contains 30 percent more moisture than other wipes, and it comes in roll form for easier use.

From the raw materials to manufacturing technology and facility management, Yuhan-Kimberly has once again proven that it has what it takes to make only the best for infants.

The company is now seeking to transform its Daejeon manufacturing facilities into the Asia headquarters for producing baby wet wipes. It is currently selling materials to Australia and China, and it has also entered the New Zealand and Singaporean markets. In Australia alone, Yuhan-Kimberly is expected to record annual sales of 10 billion won or more.

The secret to its success is simple: safety and quality.

Unlike most other manufactures that use conventional materials such as spunlace or hydroknit, which is not always soft on babies’ skin, Yuhan-Kimberly makes a commitment to create newer, softer material for its wet wipes.

Yuhan-Kimberly also recently received the ISO 22716 Cosmetics Good Manufacturing Practice Certification that certifies that the firm’s production lines are internationally commendable.

Combined, these elements are paving the way for Yuhan-Kimberly to become a dominant player in the 260 billion won market for the wipes.