EXO has proven its global popularity as its members were selected as the exclusive models for the brand MCM.
|EXO (SM Ent.)|
“EXO’s worldwide popularity and young energy are expected to express the uniqueness and modern style of MCM,” a brand official was quoted as saying.
MCM is planning to release its “EXO Collaboration” in the second half of this year, targeting EXO fans and fashionistas at the same time.
|MCM flagship store in Myung-dong (MCM)|
EXO’s members are to officially start their role as brand models by visiting the opening of MCM’s flagship store in Myeong-dong on June 26.
By Kim Min-jin, Intern reporter (email@example.com