EXO has proven its global popularity as its members were selected as the exclusive models for the brand MCM.

EXO (SM Ent.)

“EXO’s worldwide popularity and young energy are expected to express the uniqueness and modern style of MCM,” a brand official was quoted as saying.

MCM is planning to release its “EXO Collaboration” in the second half of this year, targeting EXO fans and fashionistas at the same time. 

MCM flagship store in Myung-dong (MCM)

EXO’s members are to officially start their role as brand models by visiting the opening of MCM’s flagship store in Myeong-dong on June 26.

By Kim Min-jin, Intern reporter (minjin103@heraldcorp.com)