[Best Brand] McDonald’s committed to children’s welfare

By Korea Herald
  • Published : Jun 25, 2014 - 21:06
  • Updated : Jun 25, 2014 - 21:06
Children participate in McDonald’s Korea’s Ronald McDonald Soccer Club.
Quick Service Restaurant - McDonald’s Korea

McDonald’s has always been committed to doing the right thing, ensuring that its business practices and policies continue to have a positive impact on society. In this sense, one of McDonald’s key visions is to reach out to create a lasting influence on local communities.

In Korea, McDonald’s has focused on supporting its vision of “championing generations of healthier and happier children” by actively operating various soccer programs as part of its CSR activities.

Since 2006, McDonald’s Korea has operated the Ronald McDonald Soccer Club, providing children the special opportunity to receive soccer lessons from professional coaches through a variety of fun and engaging activities from local soccer teams including FC Seoul and Busan I-Park.

In particular, McDonald’s is highly regarded for visiting schools to offer free soccer classes for elementary school students in Seoul and Busan over the past eight years and creating youth soccer coaching videos for elementary schools.

Last year, McDonald’s extended the program by introducing various additional programs such as the “soccer class with dads,” and the “soccer class with children from multicultural families.” The program has offered fun and educational experiences to up to 190,000 children to date.

Furthermore, McDonald’s initiated the Happy Burger Campaign last September, which includes delivering free hamburgers to those in need.

In cooperation with the Korean government, McDonald’s delivers a total of 800 hamburgers across the nation every week. By actively partaking in various CSR activities, McDonald’s will continue to focus its commitment on local communities and contribute to building a happier and healthier society.