LG Electronics’ latest smartphone, the G3, has been gaining sales momentum and consumer attention from what industry watchers describe as its display quality and user-friendly interfaces, outshining its rival, the Samsung GalaxyS5.
The phone’s simple and high-resolution imaging features are mainly attributable to LG Innotek’s camera module, along with LG Display’s Quad HD LCD panel.
LG Innotek, the world’s leading camera module developer, deployed its 13-megapixel module, a complementary metal-oxide-semiconductor sensor, with an optical image stabilization system for the G3, which launched global sales through some 170 mobile carriers on Tuesday.
|A model poses with LG Electronics’ G3 smartphones embedded with LG Innotek’s camera modules powering its optical image stabilizer, dual-LED flash and laser autofocus. LG G3 hits global markets on Tuesday. (LG Electronics)|
The tech parts affiliate of LG Electronics said it was able to help the new smartphone stay slender by keeping its camera module at a thickness of 5.7 mm even with the OIS and 13 megapixels.
The OIS is generally embedded in digital single-lens reflex cameras, enabling users to photograph subjects in low-lighting conditions as it reduces blurriness resulting from movement while shooting. The 13 megapixel is the highest digital imaging component to be used for smartphones. A DSLR camera normally has 24 megapixels.
LG Innotek was able to develop a thin module for the slender G3, despite challenges such as integrating the image stabilizer, which could have made the CMOS sensor bigger and created a bump on the back of the smartphone.
|LG Innotek’s camera module|
This led LG Innotek to optimize other key components for faster and higher-resolution imaging, such as its dual-LED flash and laser autofocus.
Using two processors for the dual-LED flash, its module was able to speed up the operation of the flash and laser autofocus.
The dual-LED flash, which offers brighter light, and the autofocus enable users to take better pictures in a dimly lit environment.
The G3’s dual-LED can also allow photographers to shoot under different lighting temperatures, meaning that it can correct and balance colors to get a more natural look.
“The company’s module, which can efficiently run other key components in the G3 with LG Electronics’ software embedded in the hardware, allows for high-quality image processing,” said an LG Innotek spokesperson.
By Park Hyong-ki (firstname.lastname@example.org)