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CEO of Wichcraft, ‘We only hire people who are willing to take out the trash’

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Published : 2014-02-20 16:02
Updated : 2014-02-20 17:32

Jeffrey Zurofsky (Riverpark)
Successful New York restaurant owner Jeffrey Zurofsky thinks that too many of today’s college graduates want a quick path to making money and don’t want to get their hands dirty, business and technology news website Business Insider reported.

In an interview with Business Insider, Zurofsky made it clear to young, ambitious professionals that they‘re going to have to get their hands dirty.

If someone wants to work for him, “You’re going to learn how to be the porter, be the delivery guy, be the cashier, be the cook,” he said.

Zurofsky started working in restaurants because he needed to pay for college. He had a dream to go to law school and become a politician, but working at a restaurant inspired him to start his own business.

In 2003, Zurofsky co-founded Wichcraft with Sisha Ortuzar and celebrity chef Tom Colicchio.

His sandwich shop grew to 15 locations in New York, San Francisco and Las Vegas. He is going to open the restaurant Riverpark.

By Lee Shin-young, Intern reporter (sylee@heraldcorp.com)

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