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Nissan’s Infiniti leads in customer satisfaction

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Published : 2014-01-13 19:49
Updated : 2014-01-13 19:49

The Infiniti Q70 sedan. (Nissan Korea)
Infiniti, the luxury vehicle division of Japan’s Nissan, outperformed its rival carmakers in an annual Korea Sustainability Management Evaluation customer satisfaction survey released on Monday.

The Japanese luxury brand said it topped the automotive sector in the panel evaluation, which was divided into four categories: brand preference, product satisfaction, after-sales service and brand satisfaction.

Infiniti attributed the top rankings in the recent customer satisfaction survey to its warranty program and other cultural offerings exclusively given to its high-end customers.

Under the corporate slogan of “Total Ownership Experience,” the carmaker offers free maintenance service during the guaranteed period of four years or 100,000 kilometers after purchase ― the longest guarantee in the local industry.

The brand also invites its owners and their family members to diverse performance shows or other luxurious leisure activities such as camping, golfing and visiting the spa. 

Nissan Korea chief Takehiko Kikuchi
Nissan Korea chief Takehiko Kikuchi pledged in a statement that the company would continue to ramp up efforts to offer more specialized customer service this year.

By Lee Ji-yoon (jylee@heraldcorp.com)

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