BUSINESS

BMW Motorrad Korea sees record sales in 2013

By Korea Herald
  • Published : Jan 5, 2014 - 19:37
  • Updated : Jan 5, 2014 - 19:37
Sales of BMW Motorrad Korea exceeded the crucial 1,300 mark last year ― the largest-ever number recorded by a motorcycle brand in the market.

According to the company, the motorcycle unit of BMW sold a total of 1,328 units in Korea last year, a 20 percent rise from a year ago.

BMW Motorrad was also the first to see more than 1,000 unit sales in the nation’s 500cc or larger motorcycle market in 2012.

BMW Korea CEO Kim Hyo-joon attributed the stunning performance to the Korean unit’s aggressive marketing activities to build up the riding culture in recent years.

“We will continue to communicate with customers by creating a safe and fun motorcycle culture here,” he said in a statement.

(jylee@heraldcorp.com)