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Hyundai Motor installs ‘wish balls’

Hyundai Motor installs ‘wish balls’

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Published : 2013-12-27 19:16
Updated : 2013-12-27 19:16

“Wish balls” line the U-street near Gangnam station for Hyundai Motor’s 2014 countdown event. (Hyundai Motor Co.)

Hyundai Motor Co. kicked off its 2014 “wish ball” event in Seoul on Friday.

Sixty large balloons have been installed along the U-street near Gangnam station. Pedestrians may leave New Year messages on the balls from Friday until Dec. 31.

On Dec. 31, Kim Tae-woo, Lee Seung-hwan and 2AM will perform on M-Stage near the subway station. National soccer team manager Hong Myung-bo, rhythmic gymnast Son Yeon-jae and other celebrities will send video messages.

Pianist Kim Nam-geol, 17, will play a solo recital on stage as a winner of Hyundai Motor’s “The Brilliant Countdown 2014 Campaign.” The campaign promises to give the opportunity to perform or hold an exhibition to two artists with developmental disabilities if a targeted number of people support them on its website (countdown.hyundai.com).

The countdown to the New Year will begin with a splendid laser show. At midnight, the balloons will be released into the air.

By Chun Sung-woo (swchun@heraldcorp.com)

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