|Daimler Trucks Korea sales and marketing vice president Rainer Gaertner poses next to the Actros Cargo truck during a launching event held at KINTEX in Goyang, Gyeonggi Province, Wednesday. (Daimler Trucks Korea)|
According to the company’s sales and marketing vice president Rainer Gaertner, the Korean unit of the world’s largest truck maker plans to build a 52 billion won parts delivery center in Anseong, Gyeonggi Province, in June next year.
He added that a separate training center for employee education on car sales and after-sales services is also expected to be set up, with a budget of 20 billion won. Its location has yet to be decided.
“The new investment shows our strong devotion to the Korean market and society,” Gaertner said during a launching event for its Actros Cargo heavy-truck at KINTEX in Goyang, Gyeonggi Province.
The Stuttgart, Germany-based company started its Korean business in 2003 and it is the market leader in terms of tractor sales among import brands. Currently, Korea is the second-biggest market in Asia behind China, he said.
“We have seen an annual 8 to 10 percent growth in Korea,” he said, hinting that the company would also pour more resources into providing tailor-made trucks specifically for Korean customers.
The company has also pinned high hopes on the newly-launched Actros Cargo truck, with which it aims to compete head-on with Hyundai Motor and Tata Daewoo, two dominant players in the nation’s 14-18 ton heavy-duty truck market.
The company said that the model, priced at about 150 million won, was competitively priced even compared to Hyundai’s 140 million won model. It has a conservative sales target of 100 units next year, the company said.
By Lee Ji-yoon (firstname.lastname@example.org)