|Jonathan Tang, vice president of Jabra’s Asia Pacific consumer solutions, speaks in an interview with The Korea Herald.|
Korea is a key test-bed for mobile phone headsets and contact centers, the vice president of a Copenhagen-based manufacturer told The Korea Herald.
Jonathan Tang, vice president of Jabra’s Asia Pacific consumer solutions, said the firm recently jumped into the high-growth Asian market after years of business in the U.S. and Europe.
“From last year, we have done aggressive marketing, especially in the Korean market as it has become an increasingly important client base,” said Tang in an interview with The Korea Herald.
Jabra is a subsidiary of GN Netcom, which develops and markets wireless and corded headsets for mobile phone users.
“As Korean consumers have high interest in digital devices, we can get faster feedback from them than other Asian countries,” he said. The Asia-Pacific regional office delivers ideas and feedback from the region to its headquarters to be used for new product development.
He said as Korean users were very focused on customer service and sharp on digital products, their ideas were often positively adopted in product development, improving quality.
Tapping global markets, Jabra has worked out localized marketing strategies in different counties. As for the Korean market, the company has carried out diverse cultural events like concerts.
“Korean music has been instrumental in the global music industry as it increasingly has fan bases beyond Asian countries. By hosting concerts, we can meet with our customers in person and also reach out to people in the neighboring countries who have a high interest in Korean music,” he said.
Last Friday, Jabra held the “Jabra Live Vol. 1” concert in the Hongdae area in Seoul where they also promoted their new products to 500 invited audience members.
By launching diverse premium products, the company aims to drive up its sales in the Korean market to make it one of the top three markets in Asia together with China and Japan. The sales growth of the Korean market is expected to double this year from the previous year, the vice president said.
“Korea is a core customer base for Jabra in many senses. It has a very structured distribution channel, good platform for social media marketing, and customer loyalty,” he said. “We will continue to strengthen our business in Korean market.”
By Shin Ji-hye (email@example.com)