Samsung Electronics Co. is struggling in the Chinese market, despite its steady sales growth in other parts of the world, according to company sales data released on Sunday.

Samsung's net sales amounted to 77.2 trillion won (US$69.4 billion) in the first half of this year, its regulatory filing showed.

The Americas accounted for 26.7 percent, or 20.6 trillion won, of the electronics giant's half-year turnover, followed by 23.3 percent for Asia and Africa, excluding China, and 21.5 percent for Europe, the data showed.

China accounted for 12.6 trillion won, or 16.4 percent, while South Korea made up merely 12.1 percent of Samsung's net sales.

Compared with the company's annual net sales last year, the share of China fell sharply from 20.4 percent, while the figures for the other parts of the world increased significantly or remained unchanged.

The share of the Americas in Samsung's net sales marked a rise of 4.3 percentage points, while Asia and Africa, excluding China, increased their share by 2.7 percentage points. The portion of Europe edged down 0.6 points.

Company officials said successive launches of premium products in the Americas helped boost Samsung's net sales in the region, though the company has yet to more effectively expand its presence among China's low-income consumers.

(Yonhap news)