Published : 2013-08-13 18:43
Updated : 2013-08-13 18:45
Growth from humble beginnings to biggest English newspaper
Korea’s premier English media group drives innovations
The global newspaper industry is facing a wave of upheavals sparked by the heady adoption of disruptive digital platforms. To respond to the transformative changes and stay ahead in the rapid media environment, The Korea Herald has been revamping and upgrading itself at a rapid pace.
To sharpen its competitiveness, the country’s biggest English-language newspaper adopted the “digital first” strategy to provide news that meets diverse readers’ needs.
In recent years, the paper has been beefing up its online footing. It launched mobile news apps for key digital platforms such as smartphones and tablet computers.
In 2010, The Herald’s newsroom adopted a new “content management system” designed to manage and distribute news articles and photos to different platforms efficiently.
The streamlined news distribution system is currently bolstering the company’s multi-platform strategy. For instance, if a new service for delivering news is required, The Korea Herald can flexibly use its underlying system to cover a new platform.
In the same year, The Korea Herald also began to provide news content for Samsung Electronics’ e-book reader and Galaxy Tab.
In 2011, an iPhone app was introduced, targeting college students, businesspeople and foreign readers interested in Korea.
An Android smartphone app, developed in 2012 amid the Google mobile operating system’s rising popularity, offers an e-paper, real-time news and English-language educational content including video lectures by popular English teachers. The app also features translations of selected Korea Herald articles and audio files.
In recent years, The Korea Herald boosted its visibility among Korean readers at a scale that is unprecedented. The paper outpaced other English media in providing more English news articles to major portals.
The country’s biggest portal, Naver, runs an English news section filled with content mainly distributed by The Korea Herald. The paper’s careful topic selections and rich content ranging from original graphic news to entertainment news are serving as a gateway for readers who want to read English news through various digital platforms.
The nation’s No. 1 English newspaper in terms of circulation has expanded its news platform to social networking services as well.
The paper’s website provides social sharing options, which enable visitors to easily share interesting articles with their friends via Twitter, Facebook and other popular social networks through a simple click of the mouse.
The Korea Herald launched its own Twitter account and Facebook accounts, which are now collectively followed by more than 19,200 users, by far the biggest following among English-language media in South Korea.
Furthermore, the paper offers “Herald Topic,” a mobile text service that provides readers with the latest news along with Korean translations. The mobile message service sends text messages regularly in the form of an English headline and the Korean translation of a key word.
As part of efforts to celebrate the paper’s 60th anniversary, The Korea Herald is introducing its own podcast service this month. The audio podcast, to be updated weekly on Apple’s iTunes in the initial stage, will feature English articles and their key expressions explained by staff reporters and native English speakers.
Content-wise, the paper’s newsroom is further strengthening its specialized content. In addition to Diplomatic Circuit, Expat Living, Voice and Sharing, The Korea Herald has added more in-depth, theme-based news through Science, Education and Environment pages as well as Newsmaker, a daily column on the day’s most newsworthy person or event.
By Park Han-na (firstname.lastname@example.org)
Company forges ahead in future-oriented growth businesses
Not settling for the status quo, The Korea Herald and its parent company Herald Corp. have sought new growth markets in a bid to innovate the way news and media-related businesses are handled.
Under the new management initiative of “Life Beyond Media,” Herald Corp. took on new projects like eco-friendly manufacturing and the production of organic juice to be at the center of consumer life. The media enterprise is also hosting prestigious forums and contests to serve the local community.
Last year, Herald Corp. revamped its new corporate identity focused on “Life Beyond Media.” The firm also changed its company name from Herald Media to Herald Corp. to emphasize its focus on other future-oriented sectors.
Herald Corp. is now striving to explore roughly two promising areas: information and knowledge, and lifestyle and environment.
Information and knowledge includes the newspaper business ― The Korea Herald, The Herald Business and The Junior Herald ― and lifestyle and environment refers to non-media businesses such as Herald Ecochem, Herald Ecofarm and Herald Artday.
Food business Herald Ecofarm unveiled its first line of 100 percent organic fruit beverage “Just Juice” last November, using pesticide-free fruit and vegetables.
Adding two more flavors “Kevin’s Bokboonja Apple” and “June’s Hallabong,” a total of six types of juices bursting with vitamin C and other antioxidants are generating positive customer responses in the local market.
It also launched the nation’s first juice detox line called “3-Day Total Cleanse” early this month. To keep the juice fresh, the firm sells the product on the same day it is squeezed.
Herald Ecochem is another starting point of the company’s business expansion into the eco-friendly plastic recycling market. The company runs a polyethylene-based sheet film manufacturing plant in Gimpo, Gyeonggi Province. Within a year, the business gained growth momentum by pulling off a fivefold increase in its film production from 60 tons in the first month to 300 tons per month this year.
Artday, a unique subsidiary of the media group, was established in 2010 with its focus placed on digital platforms from the very beginning. It launched a first-of-its-kind mobile app providing information on art exhibitions, ticketing and an artist index.
The firm began holding online auctions in October 2011, which are readily accessible to first-timers and experienced collectors alike.
Herald Corp. is also charging ahead in the conference business and cultural events.
Recognizing that design is a big growth engine for Korea, the company held the first-ever design-centered event called “iDEA Herald Design Forum” in 2011.
World-leading designers and brand experts, such as Inno Design CEO Kim Young-se and industrial designer Karim Rashid, participated as key speakers and explored diverse issues on the role and future of design.
The second conference titled “Re-imagine! Herald Design Forum” was held last year, shedding fresh light on the growing significance of design in the national, economic and cultural contexts. Renowned figures such as former BMW design chief Christopher Bangle and Kia Motors’ chief designer Peter Schreyer joined the forum.
For this year, the company named the week of Oct. 7-10 “Herald Design Week” to hold a larger-scale event, combining a forum, design-related markets and various events to mark the 60th anniversary of the paper’s foundation. The upcoming forum is slated for Oct. 8.
By Park Han-na (email@example.com)