The Korea Herald

지나쌤

Hydis gathers ammunition with e-paper displays

By Korea Herald

Published : June 26, 2013 - 19:55

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Hydis Technologies is not what one would call a big company, but for Korea, it has a symbolic meaning. It was one of the firms that foreign capital gobbled up, only to spit out after stripping it of vital assets and technology.

Now, Hydis, owned by Taiwan-based E Ink Holdings, is out to get back on the map with the production of e-paper displays, the main element for e-books.

Starting in July, Hydis expects to start rolling out electronic paper displays, an area that E Ink is a global leader in.

Hydis officials said the contract is expected to extend to December.

“These displays are next-generation displays, and our technology is sufficient,” said one official, speaking anonymously.

Rollable displays also are in discussion, but that needs to be seen, as Hydis currently lacks the right equipment and capital.

Hydis was formerly a unit under Hyundai Electronics, the precursor to SK Hynix. It once supplied some of the big fish in the industry, such as Samsung and LG.

Prior to the acquisition by E Ink, Hydis had been exploited by China-based BOE Display, which bought Hydis from Hyundai, only to feed its technology to BOE’s Chinese operations.

E Ink initially appeared to have similar plans as it was reticent to make big investments, but both Hydis and E Ink claim that the only plans they have are to get the Gyeonggi Province-based display manufacturer back on track.

“The turnaround plan is aimed to optimally resize the company so that it can focus manufacturing on existing industrial products and explore other new high-margin niche opportunities,” the Hydis management said in a statement to The Korea Herald.

The management added that the focus now will be on high-margin industrial products, such as panels used in applications for medical equipment, avionics and automobiles.

The restructuring itself was painful as it involved letting go of more than half of the workforce, which at one point reached nearly 1,000.

There are now fewer than 400 employees, but those who left are said to have departed in peace, as they were offered an acceptable retirement package.

The restructuring was completed as of May 30.

The plants at Icheon are not yet running, but employees hope they can reactivate them by July, when the EPD orders go in.

“We are trying to optimize and rationalize productivity,” said Oscar Huang, a spokesperson for E Ink in Taiwan.

He also said he knew of the restructuring, but was not aware of the details, saying E Ink chose to leave those up to the Hydis management in Korea.

E Ink acquired Hydis in 2008. Prior, it was named PVI.

As the pioneer in electrophoretic displays used in gadgets like the Amazon Kindle, PVI also merged with E Ink, which is where it got its name.

E Ink is known for having only a small assembly line of its own, choosing to make money mainly from licensing deals.

By Kim Ji-hyun (jemmie@heraldcorp.com)