The Korea Herald

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[Photo News] Aiming for top in home appliances

By Korea Herald

Published : Feb. 21, 2013 - 19:43

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Yoon Boo-keun (left), president of the consumer electronics division at Samsung Electronics, and company model and actress Jun Ji-hyun, attend an event to unveil its 2013 marketing strategy for home appliances in Seoul on Thursday. The company said it aimed to become No. 1 in the global home appliance market by 2015 with both premium and mid-tier products. (Ahn Hoon/The Korea Herald) Yoon Boo-keun (left), president of the consumer electronics division at Samsung Electronics, and company model and actress Jun Ji-hyun, attend an event to unveil its 2013 marketing strategy for home appliances in Seoul on Thursday. The company said it aimed to become No. 1 in the global home appliance market by 2015 with both premium and mid-tier products. (Ahn Hoon/The Korea Herald)