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U.S. firm to create ‘virtual’ Presley

U.S. firm to create ‘virtual’ Presley

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Published : 2012-06-07 19:56
Updated : 2012-06-07 19:56

LOS ANGELES (AFP) ― An Oscar-winning U.S. firm is to create a “virtual” Elvis Presley to bring the King of Rock and Roll back to life for today’s music audiences, it announced Wednesday.

Digital Domain Media Group, which helped late rapper Tupak Shakur rise from the grave in an eye-popping music festival performance recently, has signed a deal to resurrect the swivel-hipped music icon.

“This is a new and exciting way to bring the magic and music of Elvis Presley to life,” said Jack Soden, head of Elvis Presley Enterprises, a division of CORE Media Group which signed the deal.

“His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer,” he added in a statement.
In this May 23, 1977 file photo, Elvis Presley performs in Providence, Rhode Island, three months before his death. (AP-Yonhap News)

DDMG and CORE Media Group will produce “a series of ‘virtual’ Elvis Presley likenesses for a range of entertainment projects ― from shows and appearances to film, TV and multi-platform productions throughout the world,” they said.

The vividly life-like Shakur hologram performance, in which the late rapper appeared to rise from the stage, shocked some fans at the Coachella music and arts festival in Indio, California in April.

The spectacular digital 3-D display triggered speculation about whether any number of dead celebrities can be brought back to life, whether for shows or other events.

DDMG boss John Textor called Presley “the most recognized performer on the planet,” adding: “We are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis.”

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