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Holiday Inn parent to launch new hotel brand

NEW YORK ― Holiday Inn‘s parent company is developing a new hotel chain aimed at travelers who want to work out and eat healthy on the road.

U.K.-based InterContinental Hotels Group PLC said Tuesday it will launch a hotel brand called Even for health-conscious travelers. The hotels will have guest rooms with space to exercise and amenities such as hypoallergenic linens and healthier food options.

The mid-priced chain will have gyms in the lobby behind the front desk, as well as a “marketplace’‘ in the lobby that will offer food including smoothies and burgers.

Rooms will have traditional features that can also be used to work out, like a weight bench that’s replaced a luggage rack at the foot of the bed, or a coat rack that‘s built strong enough to double as a pull-up bar. (AP)
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