Hyundai Motor Co., the largest carmaker in the country, on Monday agreed with Intel Korea and C&S Technology Ltd. to jointly develop infrastructure needed to deliver new channels of entertainment to drivers.

The three plan to put together In-Vehicle Infotainment system enabling drivers to access out-of-home TVs, social networking services, smartphone applications, games and internet radio.

Yang Woong-chul, Hyundai Motor’s vice chairman, signed a memorandum of understanding with Ton Steenman, vice president and general manager at Intel’s Embedded and Communications Group, and C&S Technology Korea CEO Kim Dong-jin in Seoul.

“The demand for smart cars is on the rise in Korea ― a powerful IT country,” said Yang. “Hyundai will develop in-vehicle infotainment systems that incorporate changes in digital lifestyles and maximize customer convenience in cooperation with Intel and C&S Technology.”

Intel will be responsible for developing software for next generation IVI systems based on the Intel Atom processor. C&S Technology will be tasked with coming up with semiconductor technology compatible with Hyundai vehicles.

“Intel is working with automakers and their suppliers around the world to develop intelligent and connected in-vehicle infotainment systems that provide safer, more interactive and personal experiences to drivers and passengers,” said Lee Hee-sung, country manager of Intel Korea

By Cynthia J. Kim (cynthiak@heraldcorp.com)