CJ O Shopping said Wednesday that its Chinese joint venture launched its second home shopping channel in China and started digital broadcasts.
Dongbang CJ, the joint venture with Shanghai Media Group in China, has acquired channel number 20 and broadcasts its home shopping programs digitally around the clock to 2.5 million digital cable TV viewers in Shanghai, according to CJ O Shopping, formerly CJ Home Shopping.
CJ O Shopping’s first channel, which launched in 2004, currently provides analog programming.
With the new channel, CJ O Shopping reaches some 10 million analog viewers plus 2.5 million digital viewers in Shanghai and its neighboring regions, the company said.
Dongbang CJ recently won nationwide broadcast rights from the Chinese government, said CJ O Shopping.