The Korea Herald starts a special series of articles under the title, “Culture Power Korea,” reporting on how Korean culture and Korean studies are being promoted around the world.

The series, to be published Tuesdays and Fridays for the next several weeks, comes as the Korean Wave, or hallyu, has become increasingly popular among the global audience, while efforts overseas for promoting deeper understanding of Korean history and culture have been rarely covered in depth by English-language newspapers. 

This special series will consist of stories by The Korea Herald staff reporters dispatched to cities around the globe considered strongholds of Korean culture and Korean studies ― New York, Boston, Los Angeles, London, Paris, Berlin, Beijing and Tehran.

The reports will vary from interviews with culture and arts experts to coverage of museums, universities and Korean cultural centers.

The major focus will be on reporting which areas overseas scholars particularly focus on within the field of Korean studies, what kind of status Korean arts and artists enjoy in the global market and how Korean cultural centers promote Korea overseas.

“Culture Power Korea” is funded by a grant from the Korea Press Foundation.

By Kim Yoon-mi (yoonmi@heraldcorp.com)