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Rain picked up the world star award, recognized for his cross-continental popularity as a singer and actor. Nine-member girl group Girls’ Generation, a.k.a. SNSD, garnered the best Korean pop award for greatly boosting K-pop album sales through their second album “Oh!.”
Jeon Do-yeon, the 2007 Cannes Film Festival best actress winner, received the best film actor/actress for her role in the 2010 film “The Housemaid,” while actor Lee Beom-soo took the best TV drama actor award for his role in an SBS hit drama “Giant.”
TV drama scriptwriter Kang Eun-kyeong was awarded the best drama writer for her 2010 work “Love, Bread and Dreams,” while MBC producers Kim Jin-man and Kim Hyeon-cheol won the best TV documentary for “Tears of the Amazon.”
Talent agency S.M. Entertainment’s founder and chairman Lee Soo-man, who nurtured numerous popular K-pop artists such as BoA, TVXQ and Super Junior, won the best K-pop producer. Musical and TV drama actor Jung Sung-hwa topped the musical category for the 2010 musical “Hero.”
The winners were selected by a committee of 20 cultural experts, chaired by Samhwa Networks CEO Shin Hyeon-taek, according to the event organizer Korean Association of Seoul Artistic & Culture, an organization under the Seoul Metropolitan Government.
Sponsored by government agencies including the Ministry of Culture, Sports and Tourism and the Ministry of Health and Welfare, the award ceremony was accompanied by a series of cultural performances for the economically disadvantaged.
About 8,000 audience members included child breadwinners, the disabled, multi-cultural families and international travelers. Actress Lee Da-hae, who is fluent in English and Chinese, was the MC for the event.
The ceremony kicked off with a cross-over performance on a Korean folk song “Arirang,” by Korean traditional percussion artist Kim Duk-soo, baritone Seo Jeong-hak and the Seoul Philharmonic Orchestra.
A group belly dance and a group dancesport followed and Girls’ Generation wrapped up the performance.
The event was different from other cultural awards in that it was organized for the people who usually find it difficult to go to concerts and performing arts, the KASAC said.
By Kim Yoon-mi (yoonmi@heraldcorp.com)
<관련기사>
이다해, 서울문화예술대상 시상식 진행
배우 이다해가 오는 28일 오후 7시 올림픽공원 체조경기장에서 열리는 제2회 대한민국 서울문화예술대상 시상식의 MC로 나선다.
㈔대한민국 서울문화예술협회가 주최하는 서울문화예술대상은 2010년 한 해 동안 각 분야에서 최고의 활동을 펼친 문화예술인을 선정하는 상으로, 올해는 소녀시대, 비, 전도연, 이범수, 이수만 등이 수상한다.
이날 시상식에는 한국관광공사 초청으로 일본, 중국 등 동남아시아 해외 관광객 1천500명이 참석할 예정이며 소년소녀가장, 장애우, 다문화가장 등 소외계층도 대거 초대된다.
서울문화대상 사무국은 "명실상부한 한류 행사인 만큼 영어와 중국어에 능통한 이다해를 사회자로 발탁했다"고 밝혔다.
