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Hyundai begins marketing programs for Veloster

Hyundai Motor Co. said Thursday it has launched a marketing program for the Veloster sports coupe releasing limited information about its engine and features. The vehicle will be launched on the local market within the month.

The Veloster has an asymmetrical layout ― one door on the driver’s side, and two on the passenger side ― marking Hyundai’s first breaking away from traditional designs. The vehicle will be fitted with a 1.6-liter gasoline direct injection engine that puts out 140 brake horsepower. According to the company the vehicle’s fuel economy comes in at 15.3 kilometers per liter. 
Visitors view the Veloster at the North American International Auto Show in Detroit in January. (Hyundai Motor Co.)
Visitors view the Veloster at the North American International Auto Show in Detroit in January. (Hyundai Motor Co.)

The company said a wide range of features will be fitted as standards in the Veloster, and that the vehicle will be available in two trim levels only.

According to the company the Veloster will also come with a number of high-tech safety and convenience features including vehicle dynamic control and tire pressure monitoring systems.

As such the company is calling the vehicle a PUV, premium unique vehicle, and has introduced a new branding scheme ― Premium Youth Lab ― designed to attract younger motorists.

According to the company the Veloster and future vehicles with similarly unique design concepts will be marketed under the scheme and offer specialized services for those buying vehicles included in the scheme.

By Choi He-suk  (cheesuk@heraldcorp.com)
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