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Heartthrobs to promote fest


With "Boys Over Flowers" hottie Kim Bum and "My Wife is a Superwoman" heartthrob Yoon Sang-hyeon on board, the KOREA Drama Festival 2009 is off to a strong start this year.
In a press release, the festival`s organizing committee announced that Kim and Yoon were selected to serve as goodwill ambassadors for the upcoming event, which will kick off in Jinju, South Gyeongsang Province on Oct. 1.
"An appointment ceremony for the two stars has not been held yet," said a representative of the Korea Drama Festival Organizing Committee over the phone on Thursday.
According to the press release, an official ceremony for Kim and Yoon will be in Seoul.
A representative of Kim Bum`s agency, King Kong Entertainment, confirmed the actor`s appointment as goodwill ambassador in addition to plans to attend the opening ceremony and an event titled "Night of Asian Stars, Features of `Boys Over Flowers.`"
"Boys Over Flowers" co-star Kim So-eun will also be joining Kim Bum at the event where the two rising stars will take a look at some of the highlights from their hit series and reveal some behind-the-scenes stories.
As part of his duties, fellow goodwill ambassador Yoon will also attend the opening ceremony and participate in the festival`s "Drama O.S.T Concert," said a representative of MGB Entertainment, Yoon`s agency.
Yoon`s "My Wife is a Superwoman" co-star Sun Woo-sun will be joining him at the "Drama O.S.T Concert." At the event, the two will talk about behind-the-scenes episodes and look back on highlights from their hit drama. An orchestra is also slated to perform selected tracks from major dramas at the "Drama O.S.T Concert."
In addition to the concert and the "Night of Asian Stars," the Korea Drama Awards ceremony will also take place.
Into its third year, the awards ceremony will not only encompass series that aired on the three major broadcasting networks - KBS, MBC and SBS - it will also cover cable television.
"Cable dramas are also becoming very popular these days," a Korea Drama Festival Organizing Committee representative pinpointed the growing diversity of the drama market.
In addition to the awards show, the 15-day festival will offer a wide range of drama-related events that run from an international forum for drama experts to a contest for upcoming talent to screenings of foreign dramas.
For more information on the 4th KOREA Drama Festival 2009, visit

By Jean Oh