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Published : 2010-04-04 02:00
Updated : 2010-04-04 02:00

Music entertainment giant SM Entertainment Group announced recently the establishment of an affiliate that will focus on businesses related to the musical genre -- and they`re bringing super-sexy boy-band Super Junior along for the ride.
With former comedian and singer Pyo In-bong taking the helm as co-CEO, SM Art Company -- as the affiliate is called -- will pursue businesses in organizing and creating diverse performances including musicals, as well as operating theaters, SM Entertainment officials said.
"With the artists and global networking that SM Entertainment has, along with our well-organized performance producing system, SM Art Co. plans to become one of the best performance entertainment businesses in Asia," Pyo said at the press conference in Seoul on May 28.
<**1>For their first project, SM Art Company will stage a Korean version of the musical "Xanadu," a Broadway musical based on the 80s` movie of the same title starring Olivia Newton John.
The musical will feature two members of Super Junior, one of the country`s most popular boy bands -- Kang-in and Hee-chul -- in the role of Sonny.
"Since it is our musical debut, we will do our best not to bring inconvenience to other talented actors," the singers said. "We also hope that we could bring more young people to our musical and ultimately to theater."
"Xanadu" is a story about Kira, the muse of music who comes to the human world and falls in love with artist-wannabe Sonny while giving him inspiration. Kira creates a roller-skating rink where music, dance and sports can all be enjoyed.
The musical is to feature some songs such as "Xanadu," "Magic," and "Suddenly" from the original movie.
Pyo said since producing and creating content has become the most important thing for entertainment businesses these days, the company will not only to bring licensed musicals, but also put efforts on creating those of their own. But the CEO did not mention any specific piece or ideas on future plans.
"Xanadu" is to be staged from Sept. 9 through Nov. 23 at Doosan Art Center located in Yeonji-dong, northern Seoul. For details, call (02) 745-5570.
By Koh Young-aah
(youngaah@heraldcorp.com)

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