LG Electronics Inc., Korea`s No. 2 electronics maker, said yesterday that it has started renovating around 5,000 outdoor ads as a part of its efforts to promote "premium LG" brand in 150 countries worldwide.
Revamping the existing outdoor ads will be completed no later than the later half of next year, according to LG Electronics.
Last year the electronics company set up a "brand communication guideline" to better compete in the world. And this year, the company differentiates its advertising strategies: a global company with cutting edge IT products abroad while enhancing its brand recognition as "premium LG" at home.
To emphasize high-end, cutting-edge images as an information technology company, LG Electronics will focus its ads on two groups of products: plasma display panels and mobile handsets.
<**1>The company said products, humans and lifestyle will be the three major components of its ads design, to make consumers recall "Life`s Good," the company`s slogan embraced last year for promotion in overseas markets.
(siyoungh@heraldcorp.com)

By Hwang Si-young