Articles by Kim Da-sol
Kim Da-sol
ddd@heraldcorp.com-
Voting day a boon for retail industry
The South Korean retail industry has bet on increased sales on Election Day, by rolling out vote-empowering marketing as well as promotional events.Department stores, one of the crowded places on the red-day Election Day, presented various benefits to lure shoppers to come after casting their ballots.Galleria Department store gave out gift certificates, free ice cream and 10 percent-off coupons for those who voted, as part of the vote day promotion event. Galleria delayed the store opening on We
Industry June 13, 2018
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[US-NK Summit] Unlike Singapore, Korean F&B firms careful about Trump-Kim marketing
While Singaporean food and beverage businesses cashed in on the historical US-NK summit by releasing products from the Trump-Kim burger to “Rocket Man” taco, South Korean F&B companies were more cautious about joining the celebratory mood.“It is surely a historical moment that we all wanted to see, but I think it is still early to launch related products celebrating the historical moment of the two leaders,” an industry insider told The Korea Herald. Trump-Kim burger (Royal Plaza on Scott Face
Industry June 12, 2018
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Alibaba vows to support Korean companies’ Chinese market foray
Chinese e-commerce giant Alibaba Group has vowed to support Korean companies in making successful forays into China’s expanding online market.It will empower Korean merchants with its new retail initiatives and allow them to leverage on Alibaba’s third-party mobile and online payment platform Alipay, the group said.Angel Zhao, president of Alibaba Global Business Group and vice president of Alibaba Group, speaks during a conference in Seoul on Monday.(Alibaba)During Alibaba’s conference on Monda
Industry June 11, 2018
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[Trending in Pairs] Food companies enjoy fashion moment
As they wage a marketing war for consumers’ attention and appetites, food companies are increasingly teaming up with fashion brands, leading to a boom in “food merchandise.”Brands see the collaborations as an entertaining experience for customers that increases opportunities to create a synergistic marketing effects to increase sales.Quirky, humorous and sometimes odd marketing has often been a successful public relations strategy for food companies. The fashion foray is the latest such tactic,
Industry June 10, 2018
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[Newsmaker] Tobacco firms rebut ministry’s claim that HNB cigarettes produce more tar
Heated debate ensued after the announcement by the Ministry of Food and Drug Safety of its safety results on recently popular heat-not-burn e-cigarettes on Thursday, which found the products to be equally, if not more, harmful compared to traditional cigarettes. “I have always thought a HNB cigarette is a better option for chain smokers like me. I have invested some 100,000 won ($93) for getting the device in the beginning, and now I’m thinking about reselling the device,” said 37-year-old Kim D
Industry June 7, 2018
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[Eyes On] How bad will it get for Korean Air?
Following a string of incidents involving the misconduct of members of Korean Air’s owner family, employees from the country’s largest air carrier are unable to mask their cynicism.“This too shall pass -- somehow -- is what we all think,” a Korean Air flight attendant told The Korea Herald, referring to the latest allegations surrounding Lee Myung-hee, wife of Hanjin Group Chairman Cho Yang-ho, and their two daughters Cho Hyun-ah and Cho Hyun-min. Hanjin is the holding company of Korean Air and
Industry June 6, 2018
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Novartis Korea recruits participants for ‘I-Eum’ program
Novartis Korea, the local branch of the Swiss pharmaceutical giant, said Wednesday it will recruit participants for a project to support patients who wish to return to work after having left due to illness.In partnership with the Work Together Foundation, a public welfare foundation that helps youths, women and middle-aged people find jobs, the company said that the “I-Eum” program would “reconnect patients with hope, work and the world.” Novartis Korea said the program aims to provide psychothe
Industry June 6, 2018
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Starbucks Korea launches new in-car pickup service
Coffeehouse chain Starbucks Korea said Monday that it will provide a new in-car pickup service for its drive thru users from Tuesday, which helps drivers to skip the process of making a payment in the lane. (Starbucks Korea)Called “My DT Pass,” the new service will enable drivers whose plate numbers are registered on the Starbucks app or the official website to order and will be automatically charged through a prepaid card or a credit card registered on the Starbucks app. Drivers won’t have to
Industry June 4, 2018
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FEZ authorities call for continued tax benefits for foreign investors
Chiefs of Korean free economic zone authorities gathered Friday to urge the Seoul government to maintain tax benefits given to foreign investors in the districts, amid a move to revise preferential treatment for foreign businesses. During a meeting in Osong, North Chungcheong Province, the heads of seven FEZs across the country -- Incheon, Busan-Jinhae, Gwangyang Bay Area, Daegu-Gyeongbuk, Yellow Sea, East Coast and Chungbuk -- said that if the government makes revisions to minimize the tax bene
Industry June 1, 2018
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[Photo News] CJ CheilJedang opens first HMR grocery store
(CJ CheilJedang) (CJ CheilJedang)Customers look at ready-to-eat products and food ingredients at CJ CheilJedang’s newly opened Olive Market, a grocery store that focuses on home meal replacements, in Seoul. The store is the first such attempt in the industry. CJ CheilJedang said customers can enjoy one-stop shopping with a variety of its signature HMR products including Haetban (cooked white rice), Bibigo’s frozen dumplings and the Gourmet hamburger steak.
Industry May 31, 2018
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Pulmuone rebranded with new CI
Food company Pulmuone rebranded itself with a new corporate identity for the first time in 13 years as it readies for change under the new leadership of CEO Lee Hyo-yul. Pulmuone‘s old (above) and new CI (Pulmuone)In January, Pulmuone founder Nam Seung-woo, who headed the company for the past 33 years, stepped down to make way for a new professional CEO to better manage the company. “The new CI, with a darker green logo and simplified font, indicates that Pulmuone will take a leap as a global co
Industry May 31, 2018
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LG Hausys plans to develop production of phenolic foam insulation
Construction material supplier LG Hausys is expanding its production of phenolic foam, high-functioning semi-noncombustible insulation, with the completion of the construction of its second production line in Cheongju, North Chungcheong Province. Employees at LG Hausys inspect phenolic foam insulation at its second production line in Cheongju, North Chungcheong Province. LG HausysThe firm said it has begun mass-producing PF insulation at its new production line following a trial run in early May
Industry May 31, 2018
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Paris Baguette continues to drive global expansion
Food group SPC’s bakery chain Paris Baguette has been expanding quickly outside of Korea, running over 330 stores abroad since its first overseas store in Shanghai, China, opened in September 2004. Paris Baguette store in Manhattan, New York (SPC)In the US, SPC set up a local corporation of Paris Baguette in 2002, and opened the first Paris Baguette in Los Angeles in 2005. There are 60 Paris Baguette stores in major cities in the US including California and New York. The company aims to operate
Industry May 30, 2018
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Food groups pin hopes on improvement in inter-Korean ties
With inter-Korean ties appearing to move forward, South Korean food and beverage companies are cautiously pinning hopes on expanding their businesses to the other side of the peninsula, eyeing the some 25 million potential consumers in the North. Retail giant Lotte Corp. said Tuesday that it has formed a task force to work on the group’s business expansion to North Korea. Its food and beverage affiliates Lotte Food, Lotte Chilsung and Lotte Confectionery will lead the business under a CEO-level
Industry May 30, 2018
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Lotte to hold year’s first nondeal roadshows in NY, Boston
South Korean retail giant Lotte said Tuesday that it would hold nondeal roadshows in New York and Boston, US until Wednesday, local time. They will be the conglomerate’s first overseas events since its chairman, Shin Dong-bin, was sentenced to 2 1/2 years in prison for bribery and embezzlement in February. Lotte Shopping CEO Kang Hee-tae. YonhapAn NDR is an investment-focused event where executives hold discussions with current and potential investors. Nothing is offered for sale.Arranged by Cit
Industry May 29, 2018
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