Online survey: English-speaking people favor 'Hi Seoul' over new brand
Social affairsNov 28, 2015
English-speaking people favor Seoul's previous catchphrase "Hi Seoul - Soul of Asia" over its new brand slogan and identity "I.SEOUL.U," according to a new poll. The poll by SurveyMonkey, the world's largest online survey firm, showed that 66 percent of respondents said they like "Hi Seoul - Soul of Asia" while 12 percent said they prefer "I.SEOUL.U. - City of Me and You." It said 63 percent fe...