Kia Motors joins hands with JYP for new advertising strategy
TransportFeb 21, 2019
KIA Motors has reached out to the K-pop industry, this time collaborating with JYP Entertainment’s rising new girl group ITZY in a music video. Kia Motors revealed on Thursday a behind-the-scenes video for ITZY’s debut music video, titled “Dalla Dalla,” featuring its new box car the Soul Booster. Members of ITZY stand in front of Kia Motors’ Soul Booster, featured in their debut music video, “D...