`Apprentice` finalist hosts own show

James Sun, a finalist of Donald Trump`s reality show "The Apprentice," follows in the footsteps of his former mentor with his new program "War on Business."

The Korean-American entrepreneur was one of four finalists to compete for an opportunity to run one of Trump`s many companies during Season 6 of the NBC reality program. Though Sun did not win, he did go on to become the host of his own business-savvy show.

Set to air in Singapore tomorrow, "War on Business" draws from the principles of Chinese general Sun Tzu`s famed "The Art of War." Sun morphs into a business expert who traverses the world to instill the wisdom of Sun Tzu`s strategies and tips upon participating entrepreneurs.



The show bears some striking similarities to "The Apprentice." Project challenges and "The War Room," in lieu of Trump`s fierce boardroom, are featured in the upcoming program. No one, however, will be "fired" in the show.

Instead, Sun provides guidance to a series of entrepreneurs, honing their skills and helping them develop their businesses.

According to his official website, Sun first stepped into the realm of business at the tender age of 11, where he persuaded window cleaning companies to let him handle their publicity, advertising their services door-to-door.

The avid entrepreneur started his own technology investment company when he was 18. Now he is the CEO and Founder of an online city guide, GeoPage.com, and a public speaker.



"War on Business" will air in Singapore at 9:30 p.m. on Channel NewsAsia. According to the official Channel NewsAsia website, the first episode will feature the owner of a Singapore-based Australian bar and hostel.

According to a press release, BBC Worldwide is producing and distributing "War on Business" and plans to distribute the show in Hong Kong, Malaysia, China, Thailand, the Philippines, India and other markets.

(oh_jean@heraldm.com)









By Jean Oh