Interesting questions were followed by thought-provoking answers. The finale of the Herald Design Forum 2011 was a special session titled “Design and Dream” which enabled the 800-member audience of diverse backgrounds and also those who could not attend the forum in person all over the world to fulfill their curiosity about the design gurus. Rep. Hong Jung-wook of the Grand National Party led t...

The third session of iDEA Herald Design Forum 2011, “Culture and Design,” kicked off with a keynote speech by Chung Joon-mo, curator and general director of the Cheongju International Craft Biennale 2011. He discussed the roles of curators and critics, and the role of art museums, galleries and exhibitions with panelists before opening the discussion. Three famous South Korean speakers ― Myung ...

After more than a decade of championing the term “Nation Brand,” seasoned policy adviser Simon Anholt, believes the phrase might have been a mistake. Speaking at the iDEA Herald Design Forum, Anholt wanted to draw a clear line between marketing a product and upgrading a country’s image. This is because the meaning of nation branding was being distorted to be compared to advertising, which is th...

The second session of the iDEA Herald Design Forum gathered creators of the world’s best-selling cars, the most creative plastic products, and top mobile phone service providers to discuss the next step for achieving commercial success in industrial design. Moderated by Kim Young-se, CEO of Inno Design, the two-hour session included Chris Bangle, former head of design at BMW Group, Pyo Hyun-myun...

Design cannot change the image of a country, said Simon Anholt, an independent policy advisor, at the first session of the Herald Design Forum 2011, titled “National and Urban Design.” Kwon Young-gull, Board Chairman at Seoul Design Foundation, opened the session with his keynote speech on the new design vision for Seoul, which can be summed up as “Soft Seoul.” Lee Bae-yong, chairperson of the ...

Working with Samsung, LG and other high tech companies in Korea to give them the final coat of polish it needs to compete as a global brand are among the things Karim Rashid believes he can contribute to corporate Korea. “I think for Korea, one of its strengths is high technology, and it’s a very competitive market,” said the Egyptian-British designer. “I can take any Korean company tomorrow an...

The iDEA Herald Design Forum, committed to shaping and discussing new ideas in the competitive field of industrial design, wrapped up on Thursday before an enthusiastic audience at the Shilla Seoul. More than 1,000 people showed up in a conference hall that houses a little over 400, with many sitting on the sidelines and makeshift seats to get a glimpse of some of the world’s most celebrated gur...

Becoming the world’s No. 1 in electronics, automobiles and software is what corporate Korea should focus on as it aspires to re-invent itself as a global brand, according to a renowned brand futurist. By focusing on what it does best, Korea has a good shot at becoming the design capital of Asia, said Martin Lindstrom, an internationally acclaimed brand consultant, during an interview with The Ko...

Seoul looks like a modern mix of classical European and traditional elements in its exterior, and it fits, says Chris Bangle, arguably the most influential auto designer from BMW Group. Speaking with The Korea Herald for the iDEA Herald Design Forum in Seoul on Wednesday, the industry lexicon for controversial yet popular car designs said his impression about the city is “refined” with a “high s...

More than 50 high-profile figures from all over the world participated in the VIP welcoming dinner held at Hotel Shilla in central Seoul, to congratulate the opening of iDEA Herald Design Forum 2011, the first-ever unique design event hosted by Herald Media Inc. “I totally agree with former Seoul Mayor Oh Se-hoon’s big ideas in terms of design policies, and think that he enhanced Seoul’s brand v...

Herald Design Forum offers chance to see how design changes the world It seems almost too clich to talk about a design war, but that may the only way to define the cutthroat competition witnessed between companies hoping to set their brands apart with sleeker, more imaginative product designs. The iDEA Herald Design Forum, scheduled to open at Shilla Hotel on Oct. 5 for two days, will be a chan...